A Very Warm Welcome From Amanda Findlay B.Sc. (Hons) MCOptom.

As you can see from the photos on the Keyworth and Ruddington pages, we offer an attractive and comfortable environment where you will be made to feel most welcome by myself and my team - nothing is ever too much trouble and you will never feel you have been rushed. Your eyecare and your family's eyecare is of the utmost importance to us and we'll do all we can to look after it.

So, that's where we are now, but in case you are wondering, this is how it all began...

I graduated in optometry from Aston University in the summer of 1988 and completed my professional exams the following year. I started my working life experiencing the corporate side of optometry and I worked for most of the large optician chains. Eventually I found this unsatisfactory as I felt I was not able to provide the best service for my patients, I came to the conclusion that a smaller, more personalised environment was where I actually wanted to be. So, I started to look at opportunities along the independent route and as you can imagine, was delighted to be asked to join the private practice of Winsons Opticians. In 2007, after a very enjoyable eight years of travelling between the practices, I was given the exciting and slightly daunting opportunity to purchase the Keyworth and Ruddington branches.

It was an exciting time and my vision was clear...   I am Independent and I am Personal!


If you have any questions at all, please always feel free to contact my experienced Team members at your local Practice, either Keyworth or Ruddington.

My Team and I pride ourselves on our professional and personal service, an approach we believe is sometimes difficult to find in a world where speed is of the essence and unnecessary change is welcomed. We've all worked together for several years with over forty years experience between us, and because we're independent, and because Our Vision is Your Vision, we can guarantee...

....To provide an excellent individualised eyecare service in a relaxing and professional environment, with the same experienced and friendly team who are dedicated to making your visit a pleasure.

...To ensure that any ocular problems you may encounter are thoroughly explained, fully understood and you feel reassured and confident that you and your family are being looked after.

...To ensure we are able to spend as much time with you as you personally need and that you will never be rushed or hurried because of deadlines.

...To ensure that we are up-to-date with technology and medical developments, therefore enabling us to offer the most recent vision testing equipment and advice.

...To supply a wide range of quality and fashionable brands of frames at affordable prices, with good guarantees and an aftercare service second to none.

...To spend as much time as you need with the choice and fit of your frames and contact lens.